BACKGROUND

Location:
471-475 King Georges Road, Beverly Hills, NSW, 2209

Description of pre-design condition of interior/building:
Currently unoccupied, and was previously a cane furniture shop. Floors and walls were unsurfaced, however plumbing and electricity systems were still in place.

Client brief/client requirements:

• Refresh the existing Doughbox Diner branding.
• A design aesthetic inspired by the existing Doughbox Diner restaurant, Enmore i.e. booth seating, 1950s retro styling with a modern twist.
• Emphasis on the choice of location – Beverly Hills – and it’s namesake in California.

CONCEPT

• Beverly Hills, a suburb south of Sydney’s CBD, was named after the famous suburb in Los Angeles, California.
• Flashing lights and retro style were popularised here, and it is known as the place where Hollywood dreams come true.

Initial sketches:

Mood Board:

Materiality:

• Neon lighting is used as a ceiling cornice accenting the large space with a nod to the retro design roots.
• Booth style seating has been incorporated, as per the client’s wishes, upholstered in the highest quality faux leather.
• Plenty of seating exists around the bar area, upholstered in velvet for a luxurious feel.
• Privacy between booths is made possible through the use of intricate brass screens.

Scheduling:

• The space features two bars – one per floor – as well as a dance floor on the upper level.
• No establishment currently exists in this suburb of Sydney that embodies the qualities of a 1950s American style diner, and so as an homage to this era and the namesake for the suburb, a new concept has been born.
• This multiple storey design features a 12 space customer car park, with wheelchair access at both available entrances in accordance with current BCA standards.

Booth seating with neon light privacy dividers

Bar area with cabinetry, with dynamic seating area in foreground

Ground floor perspective from kitchen door

Level One perspective – booth seating and dance floor

Software used: Revit, Adobe InDesign, Photoshop.