Doughbox Diner – Bar and Restaurant Design
BACKGROUND
Location:
471-475 King Georges Road, Beverly Hills, NSW, 2209
Description of pre-design condition of interior/building:
Currently unoccupied, and was previously a cane furniture shop. Floors and walls were unsurfaced, however plumbing and electricity systems were still in place.
Client brief/client requirements:
- Refresh the existing Doughbox Diner branding.
- A design aesthetic inspired by the existing Doughbox Diner restaurant, Enmore i.e. booth seating, 1950s retro styling with a modern twist.
- Emphasis on the choice of location – Beverly Hills – and it’s namesake in California.
CONCEPT
- Beverly Hills, a suburb south of Sydney’s CBD, was named after the famous suburb in Los Angeles, California.
- Flashing lights and retro style were popularised here, and it is known as the place where Hollywood dreams come true.
Initial sketches:
Mood Board:
- Neon lighting is used as a ceiling cornice accenting the large space with a nod to the retro design roots.
- Booth style seating has been incorporated, as per the client’s wishes, upholstered in the highest quality faux leather.
- Plenty of seating exists around the bar area, upholstered in velvet for a luxurious feel.
- Privacy between booths is made possible through the use of intricate brass screens.
Scheduling:
- The space features two bars – one per floor – as well as a dance floor on the upper level.
- No establishment currently exists in this suburb of Sydney that embodies the qualities of a 1950s American style diner, and so as an homage to this era and the namesake for the suburb, a new concept has been born.
- This multiple storey design features a 12 space customer car park, with wheelchair access at both available entrances in accordance with current BCA standards.
Software used: Revit, Adobe InDesign, Photoshop.